Oliver’s Box: LL Bean Flannel, Crewneck Sweatshirt, and more.

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There’s this odd line of finding something genuinely related to a subscriber’s life versus inventing a relationship that may not exist. I know that Oliver lives in New Jersey, for example, but I have no idea whether he’s actually been to Jersey City, where he’d find the restaurant advertised on this crewneck sweatshirt. It’s a stretch, perhaps. Then again, he did say he could use a new grey crewneck sweatshirt. I think I did better with the hat. Continue reading

Ryan’s Box: Long-sleeve Tee, Patterned Sweater, Hanes 50-50

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Ryan’s one of my longest tenured subscribers, so finding new pieces for him is at once rewarding and challenging. On the one hand, it’s hard to find something truly new, but on the other, he’s provided useful feedback and I’m starting to get a real sense of what he likes. So, I took some risks with this box but I think they’ll pay off. If you read this, Ryan, do let me know!  Continue reading